In a recent announcement, K-pop sensation NewJeans has revealed their innovative Japanese debut concept centered around "street fashion," marking a significant step in their global expansion strategy.

According to their agency ADOR on May 11th, NewJeans, comprising members Minji, Hanni, Danielle, Haerin, and Hyein, has joined forces with Hiroshi Fujiwara, a legendary figure in Japanese music production and a pioneer in street fashion trends.

Known as the godfather of Japanese street fashion, Fujiwara brings his iconic style and expertise to the group's debut activities.

Hiroshi Fujiwara's collaboration with NewJeans resulted in a range of exclusive items, including T-shirts, bandanas, hats, bags, and more, collectively known as "NewJeans X Hiroshi Fujiwara" items.

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These creations feature a fusion of graphics, including the group's name, individual member names, Hiroshi Fujiwara's signature, and handwritten Hangul by the designer himself, showcasing a blend of Korean and Japanese cultural elements.

NewJeans' Japanese debut single titled "Supernatural" is set to drop on June 21st, promising a captivating blend of music and fashion that resonates with international audiences.

Despite being a Japanese release, the single will be available simultaneously in Korea and globally, highlighting the group's cross-border appeal. Additionally, NewJeans is gearing up for an exciting showcase at the prestigious Tokyo Dome on June 26th and 27th, further solidifying their presence in the Japanese music scene.

Meanwhile, the Dispatch article reveals that CEO Min Hee Jin allegedly "stole" members from Source Music to create the girl group NewJeans under her own label, ADOR.

Dispatch revealed that Min Hee Jin sneakily "stole" the current members of NewJeans from Source Music to create her own girl group. #NewJeans #SourceMusic #ADOR https://t.co/u07r7f3nxV

— KpopStarz (@kpopstarz) April 25, 2024

 

Despite her role in shaping the group, Source Music CEO So Sungjin is credited with nurturing the members over three years. Min Hee Jin denies trying to seize management rights of ADOR but her past remarks contradict her actions. The success of NewJeans is attributed to both Min Hee Jin and the support of HYBE, but if the group failed, HYBE would bear the financial burden.

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Written by Cassidy Jones.