JYJ began their brand promotions on national TV.

C-JeS Entertainment began their TV brand advertisements on July 21 during TV's golden time.

$1 million dollars were invested to the 3 weeks of TV advertisements.

JYJ's promotional team stated: "We wanted to express the synergy that the three members exuded when they're together. Each member has reached the top in their respective fields, whether it be dramas, movies, musicals, or solo albums. Their passion and pride in what they do will be expressed through the advertisements."

C-JeS Entertainment stated: "This advertisement is not for JYJ's music or tour; it's for JYJ as a brand. We will continue with promotions like these to make known JYJ's worth and image."

Meanwhile, JYJ released their new album title song MV teaser on July 22.