2NE1’s music video was released through 2NE1’s YouTube channel and YG Entertainment’s official blog YG Life on July 7 displaying the four girls in a complete new transformation in their music and fashion style.
2NE1’s new song is a mix of trot and electronic with an electro-pop feel that is different from their previous songs.
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In the revealed video 2NE1 members as such each styled a unique fashion appearing more mature and feminine compared to previous styles. The girls were seen in outfits that were shown through the member still cuts that were released earlier in July.
YG Entertainment head Yang Hyun Suk stated about the music video, “We deliberately refrained from revealing sexy choreography 100% and instead emphasized on the charms of the individual members. This was to keep the same style for the music program broadcasting performances and music video. You will still be able to feel the girls’ femininity and sexiness without any revealing exposure.”
2NE1’s single “I Love You” shortly after its release displayed an overwhelming popularity achieving an all-kill on various real-time music charts in Korea and made a strong foothold on the iTunes chart in the U.S. by ranking second on the Electronic chart.