2NE1's 'I Am The Best' To Be The BGM For U.S. Microsoft's New Commercial

The international spotlight is on girl group 2NE1 once again.

The idol group's hit song "I Am The Best" has been chosen to be featured on Microsoft's new commercial.

The hit song accompanies the promotional video for Microsoft's new SURFACE PRO3. The track will be used in commercials that will air on television for six months while the song will accompany the video on the Internet and other media for a year.

Microsoft reached out to YG Entertainment asking if they could use 2NE1's song for their commercial, according to the Korean entertainment company. Microsoft reportedly felt that 2NE1's strong beat and confidence as a group matched well with their new product.

"I Am The Best," which was released back in 2011, remains in its Korean version for the commercial.

The K-pop group recently made headlines with their comeback with their second album "CRUSH." 2NE1 is also currently on their second world tour titled "ALL OR NOTHING."

The four-member group recently held their "2NE1 Galaxy Stage in Vietnam" concert for their fans in Vietnam last week as well.

2NE1 has continued to dominate music charts since their debut back in 2009. The all-female group was the first Korean girl group to stage a world tour and have created a solid fan base for themselves with 5.8 million Facebook followers and 19 million YouTube subscribers, according to Fuse TV.

will.i.am even featured them on his #willpower LP.

Despite the success of their comeback album, the girls revealed during an interview with Fuse News' host Liz Walaszczyk back in January that there's a reason it always takes a long time for them to release a new album.

"One of the reasons is we want to focus on each and every song. We want every song to have a video, have a concept and have a message and have the right performance style," explained 2NE1's leader CL.

Tags
2NE1
I Am The Best
commercial
BGM
Microsoft
Surface Pro 3
Join the Discussion

Latest Photo Gallery

Real Time Analytics