A New Trend Of 'Label Concerts' Is It Working And Will It Keep Working?

August 15 will be the day of the 'NOW FESTIVAL 2014' concert, the YG Family concert.

Artists including Psy, BIG BANG, 2NE1, Epik High, as well as Lee Hi, Akdong Musician, WINNER, and Team B will be on stage. Especially new rookie WINNER is raising hopes as they are topping all the online music charts with their debut album.

On the same day, SM Entertainment will have their 'SM Town Live: World Tour IV In Seoul' concert. Artists will include Kangta, Boa, TVXQ, Super Junior, Girls' Generation, SHINee, f(x), EXO, as well as new rookie groups. SM fans wait each year for this concert.

Major agencies such as YG and SM have these "Label Concerts" to tour around the world and give fans the opportunity to meet all the artists in the agency. In addition, it gives the new rookies of the agency a chance to perform in a big stage.

It gives the "brand power" to agencies as well as the artists.

This is all possible for agencies with multiple famous and popular idol groups to give a label to the agency. In addition to SM and YG, JYP Entertainment began a label called, JYP Nation and recently held their concert, "2014 JYP Nation 2014" with 2AM, 2PM, miss A, Sunmi, Baek Ah Yeon, 15&, and GOT7. They will tour in Japan and Hong Kong as well.

There are other entertainments that are following the patter.

Starship Entertainment will have their 'StarshipXTroopers' concert with SISTAR, Jung Gi Go, Mad Clown, and Joo Young. Cube Entertainment created the name, "Cube United" to also create a label concert for Cube fans.

Having major artists in groups improves ticket sales for concerts as well as improving fans satisfaction for being able to meet more than one of their favorite groups.

As of now, the idea of "Label Concerts" seems great and affective, but may be hurtful in the long run to attract fans to individual artist concerts. 

Tags
SM Entertainment
YG Family
JYP Nation
Kangta
BoA
TVXQ
Super Junior
Girls Generation
SHINee
EXO
f(x)
Psy
akdong musician
Big Bang
2NE1
Lee Hi
2AM
2PM
miss A
Baek Ah Yeon
winner
15&
GOT7
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