A Korea PR expert created Korea guidebooks that featured Girls' Generation. Over 10,000 of these guidebooks were distributed during the London Olympics.
These guidebooks were mostly targeted for foreign exchange students or tourists around the Olympic stadium. Since there are more people around here due to the Olympics, it is the perfect time to distribute these guidebooks and let people know the culture of Korea.
PR expert, Suh Kyung Duk commented, "Since there are a lot of K-Pop fans in Europe and London, we thought it would be a good idea to feature famous idol groups such as Girls' Generation so that they can learn about the Korean culture and have a free poster as well."
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The guidebook was created into an english version and is filled with information from 5 different categories such as food and culture.
They plan to make more copies of this guidebook in Chinese, Spanish and other languages and distribute them as well.