Composers Become CEO to Create New Idol Groups
By Staff Writer | August 09, 2012 02:50 PM EDT
Recently, many composers have started their own agencies and have created their own groups.
Composer Bang Shi Hyuk created Big Hit Entertainment in 2005 and is currently has 2AM in their agency. FNC Entertainment CEO Han Sung Ho was originally a singer but was better known as a composer. Brave Entertainment CEO Brave Brothers debuted artists such as Big Star and Brave Girls. Shin Sa Dong Tiger also debuted artists such as EXID and Phantom.
The entertainment company 'big 3' are JYP, YG and SM Entertainment. All 3 of the CEO's were singers in the past before creating these companies.
There are also entertainment groups that were created by managers. Cube Entertainment, DSP Media, Starship Entertainment, TS Entertainment, Core Contents Media and others were all managers before running their own agencies. Starship Entertainment debuted SISTAR and Boyfriend, DSP Media created KARA and Rainbow, TS created SECRET and B.A.P and Core Contents Media created T-ARA and others.
In particular, Cube Entertainment, which houses artists such as G.NA, 4minute and BEAST, beat JYP sales last year. KARA was also performing in Japan at the same time SM's Girls' Generation was as well.
CEO's who were singers before, used their marketing and advertising skills while CEO's who were managers before, used their social connections to create a wider network for their idols.
CEO's that were composers before have a higher chance of being successful because they know that no matter how hard a group works, if their song is not good or does not reach out to the public, there is a bigger chance of them not being able to see the spotlight.
Also, due to the many audition programs that have been aired, composers have been gaining almost as much attention as CEOs.
The only downfall to composers-turned-CEO's is their lack in management skills. Their are criticisms such as them not being able to work in a group with staff members due to their habit of working alone and that they only give out good songs to the artists that they house in their agency.
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