Group Epik High's music video for their new song "Born Hater" is catching much attention.

On October 18, YG Entertainment posted the music video of Epik High's new song "Born Hater" on their blog YG Life.

The music video was filmed vertically in consideration of smart phone users to fit the smart phone generation. This was member Tablo's idea and a music video had never been filmed this way before.

In the music video, Tablo appears neatly dressed in a suit but ironically it begins with him trying to take off cockroaches from himself. This song is about prejudices and stereotypes against rappers, a message to the "haters".