As 2NE1's iconic single continues to spread around the world, "I Am the Best" in Microsoft's Surface Pro 3 tablet commercial is catching the attention of more than just K-pop fans.

Currently, Microsoft's commercial for the Surface Pro 3 has been broadcasting online and on television, and many observers have caught on to 2NE1's 2011 smash hit "I Am the Best" despite not knowing Korean or K-pop in general.

"Is anyone else obsessed with the song in the Microsoft Surface commercial?" asked Kaitlin Madden on Twitter. "It doesn't even have any words I understand."

"I can't be the only one who loves the music in that Microsoft commercial," tweeted Tom Wassell on October 26.

On October 20, Billboard reported that radio stations in New York and Boston have begun playing 2NE1's "I Am the Best" as the track continues to receive global attention due to the commercial.

In the week ending October 19, the anthemic 2NE1 single was reportedly played 24 times on WBMP New York and 14 times on WODS Boston. In addition, "I Am the Best" recently topped Billboard's World Digital Songs chart and reached 100 million views on YouTube.

Many longtime K-pop fans are particularly excited by this development, as for many, this is the first time K-pop has been heard on American television.

"I couldn't believe it when I heard this on TV," wrote Kitty Kwon on YouTube. "I'm not even a huge fan of 2NE1. Just the fact that it was a K-pop song got me.

For 2NE1's leader CL, the timing of this couldn't be better, as she is slated to advance into the US market next Spring with a single release.

Check out the Microsoft commercial featuring 2NE1 below: