SXSW 2015: Four More Korean Acts Join Lineup As Part Of Round Two Announcements

On November 18, four additional Korean music acts were announced as part of the second round of the SXSW 2015 Music Festival lineup. SXSW 2015 is proving to have the largest participation from Korean artists.

Korea has become increasingly involved in the event, with AOMG’s Jay Park performing along with 4Minute’s HyunA for the 2014 Kpop Night Out SXSW event. SM Entertainment’s electro-pop group f(x) performed in 2013 for Kpop Night Out.

In addition to K-Pop artists, SXSW has witnessed an increase in indie rock and pop artists.
K-Rock group YB will perform at SXSW 2015, along with HEO, Victim Mentality, and Asian Chairshot.

Rock quintet YB released their first English single “Cigarette Girl” in February 2014, with the song premiering through the rock publication Revolver. “Cigarette Girl” is reminiscent of Southern hard rock, making YB’s sound a welcome addition to Austin. YB is focused on entering the U.S. market, after signing with American music manager Doug Goldstein. In January 2014, publication Korea Joongang Daily reported the deal. Doug Goldstein previously represented epic American "hair" rock group Guns N Roses. 

Also added to the lineup is K-Indie electronic trio HEO. HEO recently released the trippy video “Luna” which was chosen as a staff pick on Vimeo. HEO has previously opened for electronic band Love X Stereo, who appeared at SXSW 2014, Culture Collide, and CMJ Music Marathon 2014.

Victim Mentality and Asian Chairshot are also included as artists from Korea who will perform at the music festival.

Reggaeton artist Sean Paul and indie rocker Twin Shadow are among other notable artists who were announced in the second round.

Here is the list of artists from Korea, who were part of the first round of announcements.

The 2015 SXSW Music Festival will be held at various venues throughout Austin, Texas from March 13 through March 21. Tickets and additional information can be found on the SXSW website.

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