Missha Targets Asia with TVXQ as Asia Representative
By Staff Writer | September 10, 2012 08:29 PM EDT
Missha announced that it is renewing the exclusive contract with Hallyu star TVXQ as the cosmetic brand reaches out their influence in Asia.
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Missha with nearly a thousand stores all over Asia plays an important role in spreading beauty of Korea and its culture. As news of TVXQ being selected as new face of Missha, fans and cosmetic industry in and out of Korea are showing a strong interest.
The positive image of TVXQ as top Hallyu star and influence in Asia will allow Missha to actively promote its brand as a global and luxurious brand.
Director of the marketing department of Missha, Heo Sung Min shared, "We are excited of the synergy effort between Missha and TVXQ. We'll promote Korea's beauty products and culture all over Asia continuously targeting the overseas market."
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