Welcome to "K-Pop Through the Eyes of Industry Leaders." It's an ongoing KPopStarz series where we talk to leaders in several Korean industries, including education, fashion, entertainment, technology, tourism, e-commerce, and more. It's no secret that the Korean Wave, or Hallyu, is giving Korea more of a spot on the world stage. With that wave continuing to spread, KPopStarz wants to talk to the people leading that charge about how they see Korean pop culture having an influence on their work both inside and beyond Korea's borders.

This week we're chatting with Grace Kim, a manager at Gou4u.com, a Korean site devoted to Chinese customers that want the best products Korea has to offer. We talk a little about what she does, how K-dramas like "My Love from the Star" are drawing customers to Gou4u.com, and how K-Pop is helping unearth unknown designers. Here's a taste of our conversation:

KPopStarz: Please tell me a little bit about what you do at Gou4u.com

Ms. Kim: Gou4u.com is a purchasing agency website which helps Chinese customers in Korea and Chinese customers from overseas purchase Korean products. We are trying to offer customers the best price and service as an official partner with Gmarket 11st and Auction, which is the top C2C site in Korea.

I'm in charge of not only building partnerships with Korean fashion sites and brands, but also planning promotions for better prices so that we can offer more satisfaction to our customers.

KPS: What are some of your biggest inspirations when designing new fashions, or curating new collections for your website?

MK: Since the biggest-selling category of Gou4u is fashion, we always display the best collection of Korean fashion so that our customers can enjoy shopping. Korean fashion websites predict a future Korean trend, and they set the trend. Therefore, before we introduce a new fashion collection, we look around famous Korean fashion websites.

KPS: How big of a role does K-Pop-inspired style have in the Korean fashion industry?

MK: Lots of Korean fashion companies increase their sales with PPL marketing. Some of the most efficient sales come from indirect advertising with actor's costumes on K-dramas and airport fashion from K-Pop celebrities. K-Pop fashion acts as the core that leads trends among Korea's youth.

KPS: As K-Pop has become more and more popular, have you noticed that more fans want to dress like their favorite idols? Does Gou4u try to accommodate those fans?

MK: I have noticed this a lot. Because our main customers are young women, lots of them love to buy the clothes and accessories that their favorite stars put on. Those goods are more popular than other categories on our website.

Our customers are Chinese, so we are trying to collect and upload the products that are advertised by famous Koreans that are welcomed in China. Once Korean pop series are sent out abroad, more customers visit us to purchase celebrity's items on the series. Since the big boom of the K-drama "My Love from the Star," a lot of shoppers have been visiting Gou4u.com to find Kim Soo-Hyun and Jun Ji-Hyun's costumes and accessories.

KPS: What are some of the biggest fashion trends that K-Pop has already helped to start?

MK: 2NE1's gladiator style, Girls Generation's skinny cotton jean, Big Bang's various fashion items have led the way of K-Pop's hot trends among Korean Wave fans.

In addition, K-Pop star's daily looks and airport styles generate new interest and make people start following celebrity styles.

G-Dragon and CL have become new style icons who have a strong influence on the world outside Korea. All these effects make Korean fashion more famous to K-Pop fans around the world.

KPS: What are some of the latest trends and styles inspired by the entertainment industry that we can look forward to?

MK: Many people still love existing brands and luxury brands, but public attention on unique and qualified new designer's products and brands are remarkable and growing recently. In some cases, unknown new designer brands get popularity through celebrities and unique new brands are launched. The new trend is that people prefer making their own, unique style with the help of existing and unknown brands.

KPS: Do you see K-Pop as having an even bigger influence on Korean fashion in the coming months and years?

MK: The more popular K-Pop becomes, it will certainly raise Korea's fashion status in a global world. And it will help Koreans launch new fashion brands and unearth hidden young designers.