It seems that Psy's affection is not just limited in music itself.

This morning, Psy appeared on hit NBC's "Today" show meeting his fans in New York at an outdoor performance as well as others in the States through broadcasting.

The show began featuring Psy, as the anchor greeted each other in Korean stating, "How are you" impressing the audience.

After a while Psy finally appeared on stage for an interview and rehearsal, Psy greeted fans in Korean as saying 'Korea Fighting' in Korean. Psy shared his experience of appearing on MTV VMA last week, as he spoke Korean surprising the host and audiences as well. He shared that he's just beginning to realize how popular he is in the States looking out into the audience.

Many non-Korean fans were spotted trying to learn how to speak in Korean as they waited in line. It seems many fans are actually learning the Korean language to be able to understand K-Pop songs better and communicate with other fans and artists.

It seems that Psy is being a missionary of K-Culture beyond his own music.