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Psy's 60 Day Road to Success

September 17, 2012 11:21 AM EDT

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Psy's road to success just doesn't seem to end.

Even from the beginning, "Gangnam Style" was an instant hit. During a time where idol groups seem to be dominating, "Gangnam Style" reached #1 on the hourly, daily and weekly charts with the release of the song and continued this way. On "Music Bank" he was #1 for a month straight and the response offline was just as powerful. His concert that was held on August 11 sold out its 30,000 seats within a few minutes of the tickets going on sale.

The response from the rest of the world is what is truly astonishing. With the release of the music video on YouTube, people began to take notice. In 15 days, the video made 10,000,000 views and other celebrities like T-Pain, Robbie Williams began to talk about it. Parody videos began to pop up everywhere and people's reactions to the video were being posted online. The frenzy did not die down. The music video then reached the milestone of #1 on the iTunes music video chart past Justin Bieber and Katy Perry. He is the first Korean artist to reach 100 million views on YouTube and this is in a mere 52 days since the song's release.

The interest about the music video then led to people wanting to listen to the song and talking about the song. On August 27, "Gangnam Style" was at #58 on iTunes but he was breaking his records faster than he could set them. Now, on September 15, he was #1 on the iTunes Top 100 Chart for the US and he is #1 in 18 other countries. iTunes and its charts are mainly dominated by music from the US so this is an amazing feat for a song that is not in English.

This popularity spread to Billboard, where he reached #1 on the Social 50 Chart and #2 on the World Album Chart. On September 14, he was on #64 out of the Hot 100 and this is the second time a Korean artist has made it on to the chart but PSY surpassed the record originally set by Wonder Girls' "Nobody."

CNN, the Huffington Post, Wall Street Journal, TIME magazine and even French media began to report on "Gangnam Style" and this led to Psy signing with Scooter Braun, who manages Justin Bieber and Carly Rae Jepsen. He attended the MTV VMAs, the TODAY Show, TMZ, Nightline, Saturday Night Live and The Ellen DeGeneres Show. He has also officially been invited to the iHeart Radio Music Festival by Ryan Seacrest, standing on stage with Rihanna, Usher and many other artists.

Psy plans to return to Korea on the 25th and will stay there 2 weeks in order to come up with a new project. After that, he plans to go back to the US and will begin a more official promotional tour. What kind of records will he set now?

The next goal that is definitely within reach is him reaching 200 million views on YouTube. 


Tagged :  Psy, Gangnam Style

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