On September 16, Girls' Generation's Jessica changed her U.F.O Town profile picture to a picture taken with Brownie, becoming an issue.
Brownie is the stuffed puppy animal that has been getting popular through KBS' "Gag Concert." Brownie is as popular as celebrities nowadays.
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Jessica made silly facial expressions next to Brownie in her pictures.
Internet users who saw this commented, "Is she really the ice princess?", "Jessica is a fan of Brownie too?", "I'm jealous of Brownie", and "I want to be Brownie for just one moment."