New York mens contemporary brand 'JILLSTUART NEW YORK' has chosen "Gangnam Style" Psy to be a model for their 2012 F/W collection.

JILLSTUART is a popular brand and targets mostly men in their 30s. 

This fall they will be using Psy as their model for their 'American contemporary' style.

Psy's "Dress classy and dance cheesy" youtube video is also posted on the JILLSTUART website.

LG Fashion commented, "Psy's professionalism and witty stage presence is what JILLSTUART is looking for for this collection. With Psy as the model, it will compliment this falls style with its modern  look with a little bit of a pop."