Kim Kardshian's popularity did soar in 2014; she is the most followed Instagram celebrity, People reported.

Instagram has recently announced purging of inactive accounts and spam-bots; Kim has lost 1.3 million followers.

She had an impressive follower of 23 million, and despite the lost, she still get the top title.

Kardiashian recently gained popularity with her Paper Magazine cover where she was naked. It has broken the Internet with millions and millions of view.

But a separate report showed that Kim is planning to quit Instagram due to the new policy and some celebrities are thinking the same.

Justin Bieber is second, although he lost 3 million followers and indeed a lot of celebrities are suffering from the purge, which is a big deal since some of the deals they make as a popular celebrity was with the help of social media networks such as Instagram.

The company has recently announced new updates which are get rid of the app of fake and spam accounts via a post on their profile.

The message warns they might see a "change in follower count." with a link to a further explanation of new policies.

We're in the process of fixing an issue that incorrectly includes inactive or fake accounts in follower/following lists.

We want to maintain the best possible experience on Instagram, so we do our best to remove spam, fake accounts and other people and posts. We remove these accounts, some people may notice a decrease in their follower/following counts.

 By the end of December 2014, it should be fixed for the remaining members of the Instagram community.

As a result it is expected that millions are removed from the system. Instagram's own primary account, which has reportedly lost over 18 million followers. The move is being called Instagram Rupture.