K-Pop Review: Hippity Hop by EXID
By La Shauna Campbell | October 10, 2012 11:13 AM EDT
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I Feel Good
EXID did a great job by picking this as their title song. It was powerful pop song, and though not all the members stood out they were able to show their strengths as a group. "I Feel Good" opens with the strong vocals of new member, and lead singer, Solji, followed by the strong slurred rapping style of LE. Like this album, EXID's title song was all eyes on Solji and LE which sounds fine, but it's a real problem as this EXID's album.
I have followed LE, aka Elly, since her Jiggy Fellaz days and I was a bit shocked to find out she debuted in an idol group, but I feel she has become one of EXID's strengths. She brings this swag that she developed as an underground hip hop artist and that is something that helps set EXID apart from the many other idol groups in the industry today.
Though the song was greatness, this video was one of my least favorite this year. It started out being funny, and entertaining, but as the video went on it started to make less and less sense.
"전화벨 (Call)" is a beautiful song, and rivals "I Feel Good" as my favorite track from the album. I would even love to see a music video for this song. The vocals are beautiful, the song is well written, and I just love it. "전화벨 (Call)" is one of the highlight songs from Hippity Hop and a must listen.
Hippity Hop shows that among the flood of new K-Pop groups EXID is a force to reckon with. This album was actually really good and one of the better this year. Unfortunately, it has become a rare thing in K-Pop to hear an album that has songs that go together, connect, and flow, especially in this last year, but it's nice to see that a rookie group is able to give me something more veteran groups are struggling with.
When I first listened to this album I loved every song instantly with the exception of the remixes, which I thought made the originals worse. As much as I liked this album I did find that it showcased new lead singer Solji, and rapper LE while the other members old and new faded to the background.
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