SM Entertainment has collaborated with Hyundai for a unique way of marketing.
It is a first for an entertainment company to collaborate with a car company to create an album. This has also gained much attention from the public.
This album was specially made for Hyundai PYL (premium younique lifestyle) members. SM artists such as BoA, Girls' Generation Jessica, SHINee Taemin and others worked together to create 3 songs that featured electronic pop, dub step and other genres.
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On October 16, BoA's song, "LOOKIN' will be released on various music sites. This song is the theme song for Hyundai's i40 series and features an electronic pop sound. On October 18, Jessica's song, "My Lifestyle" for the i30 series will be revealed.
On October 17, Jessica will be singing both the i40 and i30 theme songs at the Hyundai PYL Younique show.
PYL Younique show will take place on October 17 at Central City and run for 150 minutes.