SM Entertainment plans on opening its multicultural space SMTOWN@coexartium on the 13th of this month.

SMTOWN's grand opening will take place at 5 PM KST at the Samsung Dong COEX Stadium. Artists signed under the entertainment label are expected to show face and exchange greetings, ramping up the anticipation for the center's opening.

To celebrate the birth of a new multi-cultural complex, the event will hold a red carpet with SM artists that hopefully will capture the warming affection of the public.

Some of the features of the new space will include a celebrity merchandise shop (SUM), a studio setting where visitors will be able to experience educational lessons in a SM inspired setting (SM Studio), a celebrity inspired café (SMTOWN LIVErary CAFÉ), and a theatre equipped with Panavision screens, holographic and live performances, and state of the art media mapping. SM hopes that these revolutionary features will attract both local and foreign tourists alike.

SMTOWN Theatre plans to release its floating holographic musical School of Oz and holographic concert Girl Story on the 14th of this month.