With a team of 20, globally-renowned 'GIF-ITI' artist INSA set out on a uniquely ambitious art project -- to create the world's largest animated GIF. The giant animated artwork - the most ambitious of its kind ever attempted - was painted on the ground in Rio in four stages, over four days, and measured a total of 57,515m2 (made up of four images measuring 14,379m2 each), with all the action captured on film.