SBS new weekend drama "Cheongdamdong Alice" had their production press conference on Monday.

It was the first drama press conference to set up the stage according to the general theme and genre of the drama.

Most press conferences just put up giant posters along the wall but this one brought on interesting furniture and props reminiscent of "Alice in Wonderland" and the neighborhood of Cheongdamdong. This allowed for the general ambience to be one of excitement and curiosity.

The press conference was attended by both the writers and their mentors, which is a very rare sight.

At the press conference, the stars Moon Geun Young, Park Si Hoo, So Yi Hyun and Kim Ji Seok appeared and auctioned off some of their prized possessions like clothes and sunglasses. 

The press conference was also broadcast live on their SBS homepage, which allowed the fans to get a look as well.

The drama premieres December 1st.