K-Pop Boy Band B1A4 To Hold Promotional Campaign At Japanese Mall

Large scale posters of B1A4 can be seen at Japan’s popular Parco mall in Shibuya.

The group is also featured on the mall’s website to celebrate White Day as well.

There is even a dating simulation game on the site for fans.

The entire mall is filled with B1A4 campaign posters with their songs playing as background music. A special B1A4 cafe and merchandise shop has also been created in the mall as part of the group’s promotions.

“One of the most well known malls in Japan reached out to B1A4 to do this collaboration,” revealed a statement from WM Entertainment in an article posted on OSEN on Friday.

“Our mall is a popular and trendy mall for the fashionistas and we felt that B1A4’s energy and concept fit well with our mall’s brand,” read a statement from PARCO mall in an article by OSEN on Friday.

B1A4 will also she meeting their fans in Korea through a fan meeting in Seoul on March 14.

Tags
B1A4
Parco
Japan
promotion
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