Ice cream chain Baskin-Robbins released a new youthful and fun commercial featuring K-pop boy group SHINee. According to the brand, the commercial portrayed how ice cream can turn men into giddy children. In the 45 second video, the SHINee members take their favorite strawberry ice cream everywhere they go!

Key enjoyed his ice cream shake in an arcade while trying his luck at a claw crane game. Minho practiced his baseball batting skills while enjoying the cone treat. Jonghyun played with a remote controlled car while trying the dessert. Taemin held a rooftop bonfire as an excuse to gobble down the sweet. Finally, Onew looked through recipes and mixed ingredients in a kitchen while making the home-style ice cream.

The commercial ended with Minho asking Onew, "Hyung, did you make this?" Onew shook his head and replied, "Yes." The rest of the members suddenly lurched forward with amazement while crying out in cheerful surprise.

Check out the playful commercial below!

Baskin-Robbins also released a making-of video of the production process with behind-the-scenes footage. The video showed unreleased scenes, including Jonghyun eating ice cream in a bathtub, and an extended look into the sets and storylines.

Check out the behind-the-scenes video below!

Baskin-Robbins previously chose another SM Entertainment group as endorsement models - EXO-K! The popular band members were the faces of the brand's Christmas cake collection.

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