Thanks to the incredible global response of Psy's "Gangnam Style," the South Korean singer has captured the attention of the world. He's appeared on a slew of talk shows, has been photographed with A-list celebrities, and has even performed for U.S. President Barack Obama.

Recently, Psy cemented his status as a pop culture phenomenon when it was announced that he will star in his first Super Bowl ad for Wonderful Pistachios. The flashy commercial, titled "Get Crackin," was filmed Tuesday in North Hollywood and will air on February 3 on CBS.

"The Super Bowl is way too big for me," Psy joked. "I never dreamed of being a singer in America, so I of course never dreamed of being in a Super Bowl ad."

In the 30-second commercial, Psy - wearing a pistachio-green suit - will display a special way to crack open pistachios. The 35 year old also revealed that "Gangnam Style" will appear with different lyrics.

The Super Bowl is the most-watched television program of the year. For advertisers, this equals grand exposure, which translates to increased business. So it's no surprise that they invest heavily on celebrities who can not only promote their products but also garner huge social-media chatter. 

"[Psy's] penetrated the cultural consciousness of the United States," said Marc Seguin, vice president of marketing for Wonderful Pisatchios. "We knew the Super Bowl would require something really special to stand out."

Clearly, there's a lot of pressure on Psy to deliver. Can he? Yes, according to some pop culture experts.   

"Pistachios will get a lot of attention for signing Psy, and when you're in the pistachio business, that's a good thing," said pop culture guru Robert Thompson.

Social critic Watts Wacker agreed. "Consumers are desperately looking for fun, and Psy is the royal court jester," he said.