BoA will launch a large scale comeback promotion of her 8th studio album through commercials on network and cable TV.

From May 11th to May 17th, a commercial for BoA's 8th studio album Kiss My Lips will be aired through network and cable TV stations such as MCB, KBS, SBS, Mnet, and tvN.

BoA also released the album at 0 AM KST on May 11th through various music sites. BoA directly composed, wrote, and produced the album and she also collaborated with The Underdogs and Stereotypes. The title track "Kiss My Lips" is a minimal pop track featuring unique synthesizer riff sounds and BoA's lower range of the vocals.

BoA will give her first comeback performance on May 15th through KBS Music Bank, followed by MBC Show! Music Core on May 16th and SBS Inkigayo on May17th.