PLAYNOMORE is a popular accessories brand that has been worn by miss A, Girls' Generation and Lovelyz members in magazine pictorials, red carpet events and airport appearances. American Vogue even named the brand as one of the top seven streetwear labels in South Korea!

Recently, popular model Irene Kim collaborated with the brand to create her own collection. She designed three unique round purses with sequined fronts and facial expressions. One bag in particular, the "My Sill Boo, Irene!" purse, has been getting a lot of attention and love on Instagram.

Not only has Irene posting several pictures of the bag in her closet, but Girls' Generation's Hyoyeon is also a fan of the purse. She even redid her nails so they would match the accessory!

Modeling agency Esteem Models also posted a picture of model and actress Jini Lee accessorizing with the piece. In the photo, Lee stuck out her tongue playfully at the camera while reenacting the bag's silly face.

You can shop for the artificial leather purse below!

[IRENE x PLAYNOMORE] My Silly Boo, IRENE! Orange ($345.00)

To find out about even more trends and "it items" in Korean fashion, click here!

---

About the Author: Elsa is the founder, head writer, and editor of KPopBreak.com. She's a coffee addict, K-pop enthusiast, fashion lover and one of the few remaining members of the Church of Kristianity.