Job searcher Nick Begley of New York used a chocolate bar as his resume, in a gimmick that spelled out sweet success and got the 32-year old a job.

Instead of applying for jobs with a generic resume on expensive paper, Begley used the label of a chocolate bar as a resume to sell himself to potential employers.

On the "Resume Bar", Begley described himself as an "experienced marketing professional" with "credentials that will satisfy any organization's appetite."

Instead of calories on the nutritional label, Begley listed his education level, MBA, and his 110% work ethic, 100% communication and 100% versatility.

Begley made 12 of the bars upon his completion of his MBA in 2009 and began searching for jobs in New York.

The chocolate bar resume story resurfaced this week when his friend, Eli Langer, posted a photo of the chocolate bar on Reddit. The image has received more than 3,000 comments.

Begley told ABC News, "People are either going to love it or hate it. My focus was to find an organization that would embrace it because if they weren't open to that kind of out-of-the-box thinking, that wouldn't be a company that I would fit in well with anyways."

Begley's creative approach won him a marketing job in 2009 less than three months after he began his job search. The company that hired him, LeagueApps, is a platform that connects recreational adult athletes.

When asked if the whole procedure was worth the effort, Begley said, "Of course. It was creative and put me ahead [with potential employers] as far as understanding that I was willing to go the extra mile."

Begley currently works for an e-commerce entertainment company out of Toronto. For this job, no chocolate bar resume was necessary.

"I was recruited by someone I used to work with," he said.