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US Media Fuse Thinks f(x) Is A Must-See at SXSW 2013 in Austin

By Staff Writer | March 03, 2013 03:34 AM EST

f(x) at SXSW
(Photo : KpopStarz)
f(x) at SXSW
(Photo : SM Entertainment)


Headed to SXSW?  If you are, then you must go check out Fuse's list of hottest acts to check out.   Why?  Because Korean pop act, f(x), made the the list of "30 Hottest Acts at SXSW".  While f(x)'s  performance at the K-pop Night Out segment of SXSW is probably past most of everyone's bedtime, they are still a must-not-miss.  In Fuse's quick overview of the group, they brought on the praise for f(x) stating, "An all-female k-pop quintet named after math shorthand for function, f(x) are a fitting South Korean import to SXSW. The band melds their girl group "na na na"s with shades of hip hop and electro-pop, making them a k-pop outfit with some serious crossover potential."

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After being in the shadow of their SM Entertainment seniors like Boa and Girls Generation for quite some time, f(x) is finally getting well-deserved legitimate attention.  SXSW is the fitting environment for such a 'world debut'.  This year also marks the first year wherein with the efforts of the KOCCA (Korea Creative Content Agency) is bringing in a set of Korean music artists for the K-pop Night Out showcase at SXSW

The set of artists seeing stages this year representing South Korean music is quite diverse. The interesting  lineup includes not only f(x) but also garage rock band Galaxy Express, punk band No Brain, epic rocker Jeong Cha Shik, hardcore punk band 'The Geeks', singer-songwriter Yi Sung Yol and alt-rockers Guckasten. 

So, does this make f(x) sort of an electro-rock band then?  What does K-pop really mean with this kind of lineup?   Honestly, even SXSW is confused, and they are hoping that this showcase with f(x) being one of the main acts will be able to shed some light on the definition of what it means to be K-pop.  Some people claim that Kpop are mainly idol acts, while others use the term for popular South Korean music in general.  But what does it mean to be popular?  The questions on the definition will keep going this way. 

Nonetheless, however you may possibly define the word K-pop, it is rather agreeable that f(x) embodies all that K-pop means - with their uniqueness and confidence. Their world-class performance will surely be a must-experience at this year's SXSW.  You can find them in Austin, at the Elysium.  The lineup begins shortly after dusk, while f(x) will go on stage a little after midnight local time.

A proud moment for f(x) and their participation at this year's SXSW is that 2013 marks Korea's largest presence in SXSW. Certainly, Fuse has every reason for that recommendation.



Tagged :  f(x), Fuse, sxsw


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