YG Headquarters Hangs Teddy Bear Balloon on Roof to Promote Lee Hi's New Album

Singer Lee Hi's teddy bear balloon has been revealed.

YG Entertainment revealed today on their official blog a picture of Lee Hi's teddy bear balloon on the roof of YG headquarters. This white bear had the words, 'I♥HI' on the front of it.

Last year for her debut album, they also had a balloon to promote her album. This new teddy bear balloon is gaining much attention.

An official stated that Lee Hi had named the bear 'Gom Gom'.

The bear balloon will also be seen in the music video that will be released tomorrow, March 7.

Her new album, FIRST LOVE, will feature a jazz and rhythm and blues sound. This album was directed and produced by Yang Hyun Suk himself. He stated, "This album is not about the rankings on charts but on the music and the album itself."

The album's title song, "It's Over" and the music video will be released on March 7. 5 songs from the album will also be revealed online. The other title song, "Rose" and the rest of the 5 songs will be revealed on March 21.

Tags
Lee Hi
YG Entertainment
Yang Hyun Suk
Its Over
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