100 pounds of Nutella a day is what one dining hall at Columbia University is saying they serve up.
The chocolatey hazelnut spread is reportedly consumed by students at a rate of 100 pounds of Nutella a day according to dining services officials at New York's Columbia University.
The university thinks the astronomical rate at which Nutella is enjoyed by the student body is likely the consequence of many students taking portions of it back to their dorm rooms.
The school says the 100 pounds of Nutella a day is forcing them to spend nearly $5,000 a week on the confectionary.
Columbia University started offering Nutella in one of its cafeterias, Ferris Booth Commons, last month.
The director of dining services for Columba, Vicki Dunn, told the campus paper, The Columbia Spectator, that "the demand [for Nutella] has been greater than originally expected."
"Students have been filling cups of Nutella to-go in Ferris Booth Commons and taking the full jars out of John Jay, which means we're going through product faster than anticipated," she continued.
And when the cost of the 100 pounds of Nutella a day was actually calculated, Dunn says she was completely shocked.
"I couldn't really believe it either, just how much they were going through the stuff," she told the university's paper.
At this rate, that means Columbia could be spending as much as $250,000 a year on Nutella alone.
Student council member, Grayson Warrick, told the Spectator that when people steal the Nutella and take it back to their dormitories, they are wasting a lot of it.
"When you're paying that much for a dining plan, some people feel a bit more entitled to taking things from the dining hall," he said. "But what they don't realize is that dining uses any extra money to get awesome new items like Nutella, almond butter, and to make structural changes."
The future of Nutella in Columbia dining halls is currently uncertain, but has many students and administrators wondering how long will the university be able to sustain the 100 pounds of Nutella a day habit its students seem to have developed.