Korean Model Irene Kim Becomes Estée Lauder’s Newest Global Beauty Contributor

Irene Kim is Estée Lauder's newest global beauty contributor. The Korean model is not only a runway darling, but a popular TV personality, YouTube star, and social media sensation (565,000 Instagram followers alone).

Her "It Girl" status in Korea caught the attention of the American brand. According to American Vogue, the collaboration will likely include how-to videos, product development consultations, and social media marketing. Kim's first promotional contribution was an in-depth interview in the brand's official website and a pictorial with Vogue Korea.

During her exclusive interview with Estée Lauder, the star shared her definition of beauty. "Beauty is confidence and how you carry yourself," she said. "It's really about finding something you love and making it your own."

"The first time I became aware of it was when I decided to cut my own bangs with a pair of scissors when I was four! Back then I also used to play in my grandmother's lipstick drawer. She had the best colors," Kim continued.

When asked to choose her favorite beauty product of the moment, she responded, "I love all the lip tints, BB creams and sheet masks. There are actually so many products that I'm trying a new one every week!"

Of course, because of Korean pop's growing international appeal, Irene also discussed her favorite singers. "My current favorite is Sistar," she revealed. "They are one of the hottest girl groups in Korea right now! Their style, makeup, dance moves and music always hit the top of the charts."

"And of course there are my friends in the business, Amber from f(x) as well as members from miss A and Girls' Generation," Kim added. "Korean hip-hop and R&B are also very hot right now and there are so many talented musicians."

To read the rest of Irene's interview, click here!

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About the Author: Elsa is the founder, head writer, and editor of KPopBreak.com. She's a coffee addict, K-pop enthusiast, fashion lover and one of the few remaining members of the Church of Kristianity.

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Irene Kim
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estee lauder
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