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What's On The Horizon For Red Velvet 1 Year Into Their Career?

By Tamar Herman | August 09, 2015 03:55 PM EDT

With something a little sweet, and something a little sultry, Red Velvet is a K-pop group for everybody.

August 4 marked the one-year anniversary of one of South Korea's most promising girl groups, Red Velvet. A year ago, the idol group debuted to a lot of concern and controversy, but, since then, Red Velvet gained a lot of public recognition, added a new member, appeared overseas, and won awards.

Little is known about what's next for Red Velvet, but with so much behind them, it is expected that they'll continue to keep moving forward.

Musically, Red Velvet had a stellar year of releases. With a dual-release concept of one "Red," or strong and sexy, song and one "Velvet," or soft and feminine," song, Red Velvet has released four music videos to date, and one mini-album.

Their latest single, "Ice Cream Cake," was released in March and gained South Korea's attention; the group won their first weekly music show award, and appeared on multiple Billboard charts.

Red Velvet also was able to perform overseas at concerts. The group appeared on several stages at "SM Town Live World Tour IV" and, most recently, at "M! Countdown" at KCON LA 2015.

Members of the group also gained individual attention on television, where member Joy joined the variety show "We Got Married" and Seulgi appeared on "Let's Go To School." Members Yeri and Irene host weekly music programs on MBC and KBS 2 respectively.

Meanwhile, Wendy's vocal talent was featured on the soundtrack of multiple Korean television shows, and the song "Return" from "Who Are You: School 2015" did well on Korean music charts.

But Red Velvet's career hasn't been full of success.

The music video for the group's debut song, "Happiness," came under fire shortly after premiering due to a variety of allusions to the World War II bombing of Hiroshima and Nagasaki.

Around the same time, a Korean indie band fought for the rights to use the name "Red Velvet." SM Entertainment and the indie band agreed that both groups could continue to use the name.

The final controversy surrounding Red Velvet came right before the group released "Automatic" and "Ice Cream Cake," when SM Entertainment announced the addition of youngest member Yeri to the group in May. The group had debuted as a quartet. After initial concerns from fans, Yeri's addition to Red Velvet appeared to go seamlessly.

Despite multiple issues, Red Velvet's gone on to become one of the most popular girl groups in South Korea.

So what's next for the quintet?

Individually, the members will likely appear on more variety shows and performing on soundtracks. Although none have previously appeared in Korean television dramas, it is likely that one or two members will try their hand at acting in the upcoming year.

With the backing of SM Entertainment, their label, Red Velvet's songs have proven to be addicting and well-produced. With only a little over half a year between debuting and making a comeback, Red Velvet will likely continue the timeline and release new music around the start of the year. If they continue their "Red" and "Velvet" concept, that means that K-pop fans will have another two singles, and possible another mini album from Red Velvet.

---

Tamar Herman is a multi-media journalist and the co-founder of KultScene. She is a freelance writer and copy editor, and an MTV Iggy contributor. 

Tagged :  Red Velvet, anniversary, SM Entertainment

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