Singer Lee Hi has transformed again. She has turned into a cold and heartless 'ice princess' for her new music video.

Unlike her other songs such as "1,2,3,4" and "It's Over," she sports a more sophisticated and feminine vibe for her new song, "Rose."

"Rose" is her first song where it reflects the usual YG style. The music video teaser was revealed online today and revealed upgraded visuals.

Her expressions and acting for the music video was much more mature and sophisticated than her normal cute and girly music videos.

The overall pastel tone of the image gives off a feminine vibe, but her soulful voice and the serenity of the video shows off her sophisticated side.

This songs was produced by Teddy as they added a bit of YG R&B house style to it.

An official commented, "Her vocals in this song is one that is hard to find in other female singers. We can see why CEO Yang Hyun Suk is head over heels in working hard to produce the best songs for her."