PSYsWorld.com Mail RSS Twitter Facebook
Home Published March 28, 2013 12:48 PM EDT

Psy's 'Assarabia' Controversy Raises Issues About His Next Single: Can K-Pop's Biggest Star Duplicate His 'Gangnam Style' Success?

Psy ran head first into the dangers of international fame last week, when his song "Assarabia," a potential follow-up to the K-pop star's smash hit "Gangnam Style" was forced to be censored in order to avoid what could be potentially taken as a slur against Arabian people or even Arabs everywhere.
COMMENTS PRINT
Psy ran head first into the dangers of international fame last week, when his song "Assarabia," a potential follow-up to the K-pop star's smash hit "Gangnam Style" was forced to be censored in order to avoid what could be potentia
(Photo : YouTube)

Psy ran head first into the dangers of international fame last week, when his song "Assarabia," a potential follow-up to the K-pop star's smash hit "Gangnam Style" was forced to be censored in order to avoid what could be potentially taken as a slur against Arabian people or even Arabs everywhere.

Like Us on Facebook

"Not sure how this will go over in the Middle East," Steve Herman, chief of Voice of America's Northeast Asia bureau tweeted on March 17, following an announcement by Psy that people were having difficulty pronouncing his new single "Assarabia," according to NBC News.

Later that Herman wrote on Twitter that Psy had direct messaged him about the "Assarabia" controversy.

"It's Korean slang &should be spelled assaraVia & that's not gonna be a single anyway, so u don't have to worry...THX for ya regard :)" Psy wrote, according to Herman.

Since the letter 'v' doesn't have an equivalent in the Korean alphabet the now apparently shelved single could have led to pronunciation confusion or worse.

The following day Psy announced he was changing both the name and the title of "Assaravia," a word that indicates excitement in Korean.

He didn't say why, but a spokesman for his record label YG Entertainment told the Wall Street Journal it was because the possible "Gangnam Style" follow-up was difficult to pronounce.

Time Magazine reported on March 8 that Psy's next single is due out on April 13, the same day as the star's "Happening" at the Seoul World Cup Stadium, raising questions about exactly what that single will be.

Back in October, Psy spoke to the BBC about the difficulty of duplicating the success "Gangnam Style" had.

"The second single is going to be in English and the thing is, it's too much pressure to overcome 'Gangnam Style.' It's really hard," said the 34-year-old superstar. "The problem is, my music video is more popular than I am,"

Earlier this month Psy became the first Asian artist to have a million-selling single in the UK, according to Official Charts.

"This is an amazing achievement by Psy," said Martin Talbot, managing director of the Official Charts Company. "It is further confirmation of 'Gangnam Style' as a true phenomenon. It is the first UK million-seller by an Asian music star, and a sign that K-Pop has truly arrived in the UK!"

 

comments PRINT

Latest Psy News

K-Pop Triple Threat: YG Entertainment Announces September Releases From Big Bang, Psy And iKON
'Gentleman' And 'Hangover' Didn't 'Fully Express Psy's Unique Charm' According To His Label CEO Yang Hyun Suk
Big Bang, 2NE1 And Other YG Artists Star In Hologram Concerts At New Digital K-Pop Park
Psy Reportedly Involved In A Bus Collision While Traveling In China
CL, Yang Hyun Suk, And Scooter Braun Talk To BBC News About K-Pop's Overseas Expansion

Latest Kpop News

BEAST's Son Dongwoon - Exclusive Photo Shoot With KpopStarz Japan [PHOTOS]
iKON To Appear Alongside Label Mates WINNER For Live Broadcast Ahead Of Group's Debut
KCON LA Guest Spotlight: June Saladino
BTS Turn Out Explosive Los Angeles Finale For Red Bullet Tour In The U.S.
K-Pop Triple Threat: YG Entertainment Announces September Releases From Big Bang, Psy And iKON

COMMENTS

Twitter
Facebook
Real Time Analytics