Singer Lee Hi is holding a promotion for the release of her new song, "Rose."

Lee Hi set up a pop-up store in a cafe in Seoul and handed out roses and balloons for free to those who walked by. The results were successful - people even stopped by and waited to pick up a rose.

Her agency YG Entertainment said, "We prepared this event in order to make 'Rose' known. We will be continuing until 8 P.M. today."

"Rose" has a dark and addictive melody, and Lee Hi's low voice attempted rap for the first time, catching much attention.

Photo Credit: YG Entertainment