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Red Velvet’s Conceptualization And Formidable Fashion [BLOG]

By Alejandro Abarca via Kultscene | September 15, 2015 04:45 PM EDT

There's no doubt that SM Entertainment is gearing up Red Velvet to be their next girl group sensation. Their fashion and music has evolved fast in their short career, but they've always maintained the playful feeling set in "Happiness," their debut track. Since liveliness is their overall style, without a doubt, Red Velvet has shown us formidable fashion since the get-go. And now with their first album "The Red" out, the group has finally reached their full conceptualization, look and sound wise.

Let go back to last year, August 4 to be exact. SM Entertainment debuted "Red Velvet," their newest girl band since f(x). Their look was very youthful and modern and appealed to the overall aesthetics and trends in fashion for that year. The '90s comeback was at its peak and SM's stylist took inspiration from various internet fashion tribes like seapunk, normcore, and health goth. From that, they created Red Velvet's signature look: a collage of many different ideas merged together.

Continue reading on KultScene.

Content courtesy of KultScene.

Any opinions expressed are not those of KpopStarz, but are the ideas of the writer.

Tagged :  SM Entertainment, Red Velvet, korean fashion

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