EXO member Lay celebrates his advanced birthday by again gracing the cover of Easy China magazine this time with a birthday celebrant concept.

Lay appears on the cover in a dashing classic black suit with subtle but suave accessories such as a patterned boot. The idol literally poses in a cheeky way, touching his left check with his right finger.

The cover design, which was unveiled by dedicated Lay fan account Layixingworld, is meant to coincide with the birthday theme, since the October issue will cover Lay's birthday on October 7.

Aside from snagging the magazine cover, Lay is featured in a six-page feature and likely with more photos in the spread.

The issue goes on sale as early as September 20.

EXO member Lay is quickly rising in popularity in China, and proof of this is his string of magazine cover appearances and the record-breaking demand for his upcoming book "Standing Firm at 24." A whopping 68,000 copies of his book was sold in the first 24 minutes since it became available for preorder.

Fans have translated the foreword of his autobiographical book, which describes his experience as an idol training in the foreign soil of South Korea, as well as his deep anxiety during his early rookie days.

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Mickey is a writer and digital content creator based in Manila. He is a co-founder of ZAVI App and editor of the small business blog IndieMickey. He has also been bitten by the K-pop fashion bug - follow him on Instagram @mickjami.