Lee Min Ho Stirs Interest In Korean Tourism Through Record-Breaking Campaign

The Korean Tourism Organization video featuring Hallyu star Lee Min Ho received more than 22 million views since it was released on July 29. 

According to an article published by OSEN, the ad titled "Korea. Your Story," has become one of the most well-received campaigns ever launched by the Korean Tourism Organization. 

Lee captured the interest of international audiences through his star power and the captivating scenes that are included in the video. 

"I want to visit Korea after seeing this video," the majority of respondents in a survey conducted by the Korean Tourism Organization. 

The sample set for the survey, which followed the release of the Lee Min Ho campaign, consisted of 600 respondents from 15 offices throughout the world. According to the OSEN report, seven out of 10 respondents expressed interest in visiting the country, after viewing the ad. 

"Korea. Your Story" surpassed the milestone of 7.3 million viewers on August 20 and continues to attract audiences.

Lee was recently appointed as the honorary ambassador to the 2018 Pyeonchang Winter Olympics, with organizers citing his impact on the Korean Wave as a motivating factor for his selection as the image of international athletics. 

"I enjoy sports like skiing and surfing, very much," said Lee, in response to his selection as an honorary ambassador. "So, I'm very interested in the Olympics." 

The 28-year-old star continues to garner interest throughout Asia and on the world stage, following his iconic K-Drama roles in series like "Boys Over Flowers" and "The Heirs." In 2015, he successfully transitioned to film with "Gangnam 1970" and is preparing to lead the blockbuster Korean-Chinese production, "Bounty Hunters." 


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Adrienne Stanley is a contributing editor at KDramastars. She is also a contributing music writer at KpopStarz, MTV Iggy and other publications. When she is not listening to "We Like 2 Party," she can be found on Twitter. (@retrogirladdy).
 

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Lee Min Ho
Imagine Your Korea
2018 Pyeongchang Winter Olympics
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