Kulture monitors the entertainment media for offensive representations of Asian-Americans and documents stereotypes and denigration of Asians in movies and television. Asian-Americans have been unfairly maligned by Hollywood over the years and the trend shows no sign of abating.

Popular shows featured on the site include: "2 Broke Girls," "Royal Pains," "Marvel's Agents of S.H.I.E.L.D." and "The Mindy Project." The offenses range from "Depicting Asians as Perpetual Immigrants" to "Asians as a Subordinate." Every media offense, once added to the 'Kulture Offense Database,' stays forever.

The website tracks all negative portrayals and highlights discrimination. According to Kulture, the Asian-American community doesn't yet have full awareness of how depictions in the entertainment media disadvantage them in real life. As an example, Hollywood representations of Asians as timid translate into real-world stereotypes whereby whites refuse to see Asians as leaders.

"Many Asians know TV shows represent them in a bad light. But they may think they're alone in that view," says Kulture's Founder Tim Gupta.

"Kulture spotlights how Hollywood mocks and excludes Asian men while fetishizing Asian women. Kulture helps Asians and those concerned about media racism stay abreast of how Asians are depicted, and we will eventually serve as a platform for them to take action against Hollywood offenders."

According to student surveys conducted by the University of Michigan, Asian-Americans, when asked, could not name more than a few Asian actors, and the ones they could name were often portrayed in negative terms. Women are often sexualized while men are cast as villains or uncultured characters. 

Kulture pulls the curtain back on Hollywood's subtle racism and feature write ups that explore the offensive themes and tropes that are used to belittle Asian men and sexualize Asian women. In addition to providing the information on the offense, Kulture also analyzes the situation and provides explanation as to why it is considered offensive. It serves as a repository and reference for the Asian-American community to know which TV shows, which directors, and which companies stereotype and demean Asian cultures.

Visitors to the site can also submit their own witnessed offenses through the "Report an Offense" feature. Asian-Americans account for approximately 5.6% of the United States population, roughly 18.2 million people.