James Middleton has been wrestling with his marshmallow company Boomf for as long as he has been with Donna Air. The fact that the marshmallow company is losing money may worry his girlfriend Donna Air as they plan their lives together.

With his net worth being dragged down by Boomf, James may need to look for other places to make sure that he stays afloat.

Meanwhile, the talk show host seems to have no trouble rocking the red carpet at all sorts of launches and openings.

“Donna Air looked divine in a blue and red lace top and high-waisted trousers at the launch of M Victoria Street in London in aid of Terrence Higgins Trust on Wednesday night,” according to Sunday World.

Meanwhile, James Middleton needs to tend to his failing business, Boomf, which means that he let his girlfriend Donna Air keeps attending these events alone.

One of his brilliant ideas of re-marketing Boomf got his critics’ eyes rolling.

“The Duchess of Cambridge’s brother has raised eyebrows after urging customers to use his personalised marshmallow company to come out as gay. In a promotional video for his business Boomf, James Middleton says his sweets are the perfect way to break the news to friends and family,” according to Daily Mail.

He tried to sell this idea to gay men with these catch words: “These pre-designed messages make that nerve-racking announcement a whole lot sweeter.”

Yes. Having a bunch of printed marshmallow might make coming out of the closet much more easeful. At least your guests can stuff themselves into silence if they have nothing good to say.

So if James Middleton were to come out, how would he go about putting his message on marshmallow? The same article reports that “the company offers £15 boxes of rainbow-coloured marshmallows which read ‘I’m gay!’ and ‘I’m coming out!’ The video – titled ‘Say “Hey I’m gay” with Boomf!’”

It’s surprising that his older girlfriend Donna Air didn’t inject some common sense into his head. Seeing how James Middleton and Donna Air have been in relationship for years, she might have time to save his marshmallow company from getting more ridiculous.