K-pop superstars EXO celebrated their fifth anniversary in style fit for international celebrities, all because their international EXO-L's have spared no expense in proclaiming their love for their beloved K-pop group. EXO-L, the official fandom of EXO, reportedly spent $1-$4 million to showcase anniversary greetings for the group on New York's Times Square.

According to a report by SBS Pop Asia, EXO-Ls from around the world pooled their resources to fund the initiative to rent 11 Times Square billboards, most notably the massive Reuters Billboard at the center of Times Square to feature greetings, photos and videos by EXO. The billboards also featured messages of love in different languages to highlight the solid support of the fandom for EXO from all around the globe.

According to a report by Kpopstarz, the initiative was initially announced by EXO Baidu Bar from China, which was cascaded to EXO-L chapters around the globe. It was a major undertaking that required a lot of effort and funding. The fact that the move originated from China, where Korean content is now being banned because of a political conflict borne by newly implemented defense policy implemented by Korea - made the effort more meaningful for EXO. The Times Square billboards could well be the most expensive gift that a fandom has ever given their idols to date.

The initiative was made by EXO-Ls to bring the world's attention to the K-pop group which recently celebrated their fifth debut anniversary. EXO members also revealed a surprise of their own on the eve of their anniversary as they made a surprise VLIVE broadcast from Macau to share their love and gratitude for the fans who have helped them become the successful K-pop group that they are. On the actual day of EXO's anniversary, fans catapulted their old hits to the top of Korean charts anew and trended #5YearsWithEXO worldwide on Twitter.

170410 [NEWS] SBS: Best #EXO anniversary https://t.co/kgAEk3oC2P
Thank you @baiduEXObarCN pic.twitter.com/Ul2tgUtc4l

— Intl. Exo-L