Time Magazine Tackles The High Touch: B.A.P.'s LIVE ON EARTH Tour High Five Fan Events Get Mainstream Media Coverage

Six-piece K-pop group B.A.P. got some big league coverage on Friday for their "high touch" events, where 100 lucky fans get the opportunity to high five the band.

In the wake of the popularity of the events, which often hold contests or require fans to buy band merchandise to attend, Time Magazine turned its spotlight on the high touch craze. 

"We thought hard about how to connect with our US fans who always support us from far away, B.A.P's Bang Yong Guk told the magazine about the band's decision to hold the events in America.

"So we decided to do the high touch to allow for a more personal experience."

During B.A.P.'s current LIVE ON EARTH tour, which included a performance last week in New York City's Times Square, the band has allowed 100 fans in every city the chance to high five their idols.

Patti Drotar and her 14-year-old Rebecca daughter drove all the way from Perry, Ohio in order to attend the New York City high touch.

Rebecca was thrilled to be around so many other K-pop fans, an opportunity her mother says she doesn't get very often in her hometown.

"You look around here and there's all kinds of people," Drotar said. "It's nice to see this, that she doesn't stick out...it's so cool to see her so happy."

Back in Ohio, Rebecca says she often gets picked on for her love of K-pop.

"There are people at my school who are like, 'Why are you listening to that if you can't understand it?'" recalled the teen.

"People do dedicate their lives to [K-pop] but it's what they enjoy, so what's weird about that?"

Ann Lu of the American division of South Korean music television network Mnet, says that non-Korean K-pop fans are becoming increasingly common in the US.

Although the network has only had a presence in the US for a few years, Lu has been surprised by the genre's explosion in stateside popularity.

"We started to cater to Asians in the States, but we quickly realized that most of the fans aren't Asian," she said.

As Lu looked across the room of 100 K-pop fans, delighted with the simple opportunity to slap five with their idols, she was pleased at the diversity of the group.

"This [crowd] is representative of every city," she said.

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