During a comeback showcase held at Hongdae's Yes24 MUV Hall in Seoul on September 13th, up and coming rookie girl group ELRIS stole the show and captured the hearts of many fans with their charming style and the ambitious track "Pow Pow" from their refreshing album 'Color Crush.'

The girl group originally debuted with the track "We,First," which was deemed a real hit or miss debut track among fans. However, the girl group tested their mettle and came back with a new vibrant and upbeat sound with a hypnotic, aegyo-filled chorus that won over the hearts of male fans everywhere! However, netizens are actively curious about the group's huge rise in popularity whereas many suggest it is due to one member in particular.

Member Sohee was actually a runner-up winner after her performance in Season 6 of TV audition show program 'K-Pop Star.' Sohee isn't solely responsible for the group's popularity, but many fans awaited the group's debut due to her time spent on the program. The drastic concept switch has been deemed successful and similar to Girl's Day "Nothing Last Forever" days. Perhaps ELRIS are 2017's reverse-dols? View their new energetic track "Pow Pow" down below and judge for yourself.

During their showcase the girls stated, "We've done away with our pure and innocent image and tried something more drastic. We've worked hard to share with the fans our refreshing and bubbly charm." Sohee also stated, "I really hope to win the rookie of the year award through our latest promotional activity." Let's wish the girls the best of luck!