Although the game is free to download and play, Candy Crush Saga is still the highest earning Itunes game application. Candy Crush app offers in-game items that players can purchase to help them complete each challenging levels.

And its developer, King, does not stop to make the game more difficult as ever. King has just released this Thursday, May 30, a new Candy Crush Saga update they named as Pearly White Plains making a total of 350 candy-crushing game levels available for the players.

What makes Candy Crush app addicting? For one, it is totally a fun game to play especially with the excellent graphics and visuals of various chocolates, candies and other sweets combined with cool audio effects players will hear once they made an awesome candy match. Secondly, because the level gets tougher every time players advance, it is unavoidable to get stuck in a certain level for a week or even up to months. This is where the frustration comes in when playing Candy Crush Saga, and that's the fun part!  

Furthermore, another challenge from the Candy Crush app is that players can only save up to 5 lives, meaning if you have used them all, you will need to wait for 30 minutes to earn one life. If players are too excited to play, they can easily buy set of 5 lives from the Candy Crush app store. However, if players want it for for free, they can request more lives and tickets from their Facebook friends.

Candy Crush Saga has more than 66 million players now, with women in their 30s as their core market. And there is a reason why Candy Crush app is called a saga - because it never ends as more levels are consistently designed and added to further captivate the players' addiction to the game. Well, good news for the Candy Crush fans, this game might just continue to go on forever.  

Candy Crush Saga app is both available in Apple and Android platforms.