South America has reportedly gone cuckoo for K-pop.

And according to the Associated Press, residents of Peru and Chile are leading the charge.

K-pop artists in those countries are even eclipsing American pop superstars, according to promoter Diana Rodriguez, who is in the process of setting up Korean dance competitions across Peru.

"Although you won't believe it, in Peru the K-pop groups are starting to be more popular than Justin Bieber, Lady Gaga or Demi Lovato," Rodriguez said.

Back in April, South Korean boy band Super Junior drew 13,000 fans to a concert in Lima, Peru.

YG Entertainment act Big Bang has drawn even bigger crowds when they've performed in Peru and Chile in recent years.

They and other K-pop performers are discovering large numbers of fans in the region that appear to span across several generations.

"I've liked K-pop since I was 10," said 16-year-old student Galan.

"I learned everything from the Internet because here in Peru you don't find much on radio or television."

Yet, opportunities are increasing for South American K-poppers to show their love of the genre.

Every Saturday in Lima's Ramon Castilla Park, K-pop fans gather to practice the dance moves of their favorite acts.

"We start at 10 in the morning and we stay until 6 in the afternoon," Galan said.

And the teenager's Korean fascination doesn't stop at the music.

When Galan wants to taste some of the country's traditional dishes, she heads over to Lima's Arenales shopping center where entire floors are devoted to South Korean food, music and clothing.

"I like the sujebi soup and another dish that combines a sweet and salty flavor that I can't remember the name of," said the teen.

Pamela Diaz, 26, enjoys reading Spanish translations of K-pop lyrics. She points to the more G-rated songwriting the genre is known for as being appealing to her.

"The lyrics are pretty," Diaz said. "It's not as eroticized as reggaeton. It's more romantic."

"It's made me want to learn Korean," her 14-year-old sister, Sabrina added.

But Galan feels she doesn't need to understand the lyrics to enjoy music from South Korea.

"My father listens to rock in English. He doesn't like K-pop at all," she said.

"He tells me, 'Why do you listen to that music if you don't know Korean?' And I tell him that he doesn't know how to speak English either. Music you only need to feel."