YG Entertainment Expands To China: New Girl Group Mystery Solved?

With the announcement last month that Korean entertainment agency YG will soon expand their offices to include one in China, many see it as another way for the company to increase their international status.

YG Entertainment is home to some of the biggest and most respected acts in the biz including Psy, Big Bang, and 2NE1. They are counted as one of the "Big Three" agencies in South Korea for their large share of the market and are well known for the unique sounds each of their artists bring to the table.

China's market has been obviously dominated by Chinese-language acts singing what is known as Mando-pop, but the recent success of Korean artists in the country has opened up new opportunities for South Korean agencies such as YG to expand and promote their acts.

Specifically the international phenomenon of "Gangnam Style" and Psy's continued popularity the world over has made YG Entertainment a household name in many countries across the globe, China included.

In an official statement, YG said, "We plan to put more resources and invest more into the Greater China market, which we believe will be the next big market next to Japan. We are currently cooperating with our partners to create a company within the year, in either Beijing or Shanghai."

The company added it is too early to tell if their efforts in China will focus on promoting their existing acts or if they will develop local Chinese groups.

But this presents an interesting situation. On their current roster of active acts, YG Entertainment is the only major Korean record label without a Mandarin-speaking singer. Their rival companies, namely SM and JYP Entertainment, have several singers who are bilingual, or, as the case with boy bands EXO-M and Super Junior-M, are entirely made up of Chinese-speaking members.

YG Entertainment's ambitious business venture in China seems a little late to the game when considering their competitor's efforts.

That said, for the better part of the past year, YG has been teasing fans that they will soon debut a new girl group. Specifics have been kept pretty tightly under wraps and there is a tremendous amount of mystery surrounding the members and what kind of new sound they will bring to the overflowing K-Pop market.

Could a Chinese-language group be the trick up YG sleeve?

The pre-existing acts already have had a fair amount of success in China with Big Bang and its leader G-Dragon having sold out concerts across the country in a matter of minutes despite performing entirely in Korean.

While YG Entertainment has not said if they would develop new Chinese acts for certain or not, that does not necessarily mean they are not planning on debuting a group they already have been training for quite some time with the sole purpose of infiltrating the Chinese market.

Wild speculation or mystery solved? We will all just have to wait until YG Entertainment opens their China office and finally gets around to debuting their new girl group to find out.   

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YG Entertainment
Psy
Big Bang
G-Dragon
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