Watermelon Oreos Taste Like Summer

Watermelon Oreos will be available for the summer. According to published reports, Watermelon Oreos will be sold exclusively at Target for $3 a package. America’s favorite cookie from Nabisco will add a new flavor as a refreshing summer snack.

Watermelon Oreos won’t be available in black and white, they will have pink and green cream filling stuffed between two vanilla cookies. The cream looks a little like the children’s toy Play-Doh. Two Watermelon Oreos will have 150 calories, 7 grams of fat and 21 grams of carbohydrates.

Oreo spokesperson Kimberly Fontes told TIME magazine, "We chose Watermelon because it is a fun, summer flavor that goes great with the Golden OREO cookie."

Food bloggers are going wild about the new summer Watermelon Oreo. JunkFoodGuy blogged that he was expecting an “Awful fake watermelon smell to come wafting out” but there was none. “As soon as I bit into one of these Limited Edition Watermelon Golden Oreos, I got an immediate light watermelon taste. I’ll just say it right off the bat…I liked these. A LOT. The vanilla cookies take up most of the space on the flavor profile pie chart. Seventy-five percent or so. But it’s the subtlety of the cream that makes the cookie work as a whole. Too much watermelon, and the effort would be a mess.”

A spokeswoman for Mondelez Global, who owns Nabisco, said in an email to media outlets that “We think that Watermelon is a fun summer creme flavor that goes great with our Golden Oreo cookie."

Oreo has been trotting out limited-edition cookies for a long time. They have tried gingerbread, candy corn, dulce de leche, birthday cake, Creamsicle, and Shurbet flavors. Nabisco also makes Triscuit, Wheat Thins, Chips Ahoy and Ritz. Nabisco used to be Kraft Foods Inc. It is a spinoff of Kraft Food Groups, Inc.

Erin Lash, a senior equity analyst at Morningstar who covers consumer product companies, said “These line extensions have been happening for quite some time and will continue to happen. It brings excitement to a category and brings consumers to a particular aisle in the grocery store.”

Watermelon Oreos will be available at Target starting June 10.

Tags
world news
watermelon
oreos
summer
Target
Join the Discussion

Latest Photo Gallery

Real Time Analytics