Sony announced on Monday that GameStop can sell as many Playstation 4 preorders as they like, demonstrating the company's certainty that it will be able to meet the launch day demands of gamers across the world, Geeky Gadgets reports.

The PS4, which is slated to be released for regular sale in mid-November, has been a hot-selling item on Amazon.com's best selling list and has dominated the next generation console market.

And now Sony has exuded its confidence in the Playstation 4 console by telling the gaming retail giant that there are no limits to reserving PS4s for the holiday season.

It was rumored that Sony put a 100 unit limit on preorders for its Sony Playstation 4 per store, but now that limit seems to have been lifted, Geeky Gadgets also reports.

GameStop was advised by Sony to ignore the aforementioned limits on PS4 console on Monday.

Amazon ran out of "Launch Edition" units of the Playstation 4 earlier this month, pointing to Microsoft's Xbox One trailing behind Sony's $399 console.

Sony Playstation 4 is also $100 less than the competing Xbox One, which was recently modified by Microsoft to compete with the PS4.

"The gaming landscape is changing with new business models and new ways to play," said Andrew House, president and CEO of Sony Computer Entertainment at a press conference earlier this month where he announced the new console.

Xbox one has not announced any limits on pre-sale orders with GameStop.