Twinkies Return In July: Ho Hos, Ding Dongs And Cupcakes Join As The Other Hostess Products Coming Back
By Staff Writer | June 30, 2013 09:03 PM EDT
Twinkies return in July after a few month-layaway away from stores because the private equity firms Apollo Global Management and Metropoulos & Co. that purchased it from Hostess after Hostess closed down its stores, decided to bring back the twinkies.
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The Twinkies return in July, specifically on July 15. This marks the comeback from the "Golden sponge cake with cream filling."
Other former Hostess products will also return besides the Twinkies return in July. Ho Hos, Ding Dongs and Cupcakes will be making their respective comebacks as well.
"America wanted Hostess back - they wanted the original," Daren Metropoulos, principal of Metropoulos & Co. said in a statement. "A comeback by any other name could never be as sweet."
It was in November that Hostess won court approval to start shutting its doors and lay off its 18,500 employee after butting heads with the striking union workers. Then
"Entenmann's and Sara Lee owner Grupo Bimbo paid $31.9 million for the Beefsteak bread business. Flowers Foods Inc. got the rest of the bread operation, such as the Wonder brand, along with several bakeries and depots. McKee Foods, the maker of Little Debbie snack cakes, took over the Drake's line of goods," according to the L.A. Times.
Hannah Arnold, a spokeswoman with Hostess, told the L.A. Times that major retailers nationwide will carry the snack cakes, as will convenience stores and dollar stores.
"We can have some fun with that mixture," the President of Hostess, Rich Seban, said in a statement, suggesting also that they might experiment with products that cash in on the gluten-free market, that add fiber, lower sugar or sodium.
There's a clock counting down the return of the Hostess products on its website.
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